Blog 3

Different retailers have different target audiences. Specialty stores such as PeaPods are geared to women that are expecting a child or are already pregnant. Other specialty stores like pets mart are specifically for people wanting to buy things for their pets or animals. Every retailer aims at targeting a different customer. Forever 21 is for teens to young women and men. They are very popular becasue of the price and the styles of their clothing. Targeting customers can be tricky. Certain retialers will do better in certain locations due to income..weather...social groups...geography...and other reasons.

The results for my VALS survey are...

Experiencer/Innovator
Your primary VALS type is Experiencer, and your secondary type is Innovator.The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

I think that those are right on with who I actually am. I am always willing and wanting to try new things and I am a very open minded person and acepting of many different ideals.

Our target person we presented on tuesday was the Kohls shopper. I dont really fit into that category. As far as my style and personality go I would rather shop in the more fashionable retailers. I can have an innovative appraoch to fashion and going to kohls probably wouldnt be the best place for me to accomplish that. We said that Kohls target customers would be families that want to get all their shopping done in one go around. I like to buy things from a variety of stores.